Recruitment Toolkit

Kentucky Adult Education’s core business is to raise the educational levels of eligible adults by providing academic instruction that leads to strong literacy skills and GED^® attainment, which are the gateways to postsecondary education and highly skilled employment.

In adult basic education programs, marketing is the process of gathering information, reviewing statistics, establishing specific target populations and examining what resources are available. Only after this is accomplished will the program be ready to promote itself and begin its recruitment activities. 

To recruit adult education students into your center or into your center’s virtual world requires innovative thinking, and virtual tools and applications fitting to their learning styles. An educator must learn how to adapt to this changing world quickly. Recruitment is not static. It does not lend itself to “just one way works”. This toolkit is a “live” listing of resources to give insight into this new world and it will be in a continually developing and changing mode.

This toolkit provides information on best practices for marketing to and recruiting of adult education students.

• KYAE Provider Web sites
  • Jefferson County
    http://adulted4u.com/adulted4u/
  • Jessamine County Adult Education
    http://www.jessamine.k12.ky.us/adulted/index.html
  • KEDC Adult Education
    http://www.kedc.org/adulted/default.aspx
  • Henderson County Adult Education
    http://www.hencc.kctcs.net/services/adult.asp
  • McCracken Adult Education
    http://westkentucky.kctcs.edu/Academics/Adult_Education.aspx 
• Pulaski Adult Learning Center Recruitment and Marketing Plan
  • Pulaski County Recruitment and Marketing Plan
  • Pulaski County Marketing Inventory
  • Pulaski County RAP for Adult Education PowerPoint
    
• General Recruitment Checklist
• Madison County Recruitment Checklist
  
• McCracken County Media Samples
  • Adult Ed. Brochure
  • ESL Flyer (Chinese)
  • ESL Flyer (Spanish)
  • English Flyer
  • GED^® Flyer
  • Bea Chester Flyer
  • KEC Flyer
  • ReadKY Flyer
    
• Daviess County Media Samples
  • Flyer 1
  • Flyer 2
    
• Hart County Advertising samples
  • Billboard
    

The following links contain an overview of the research, promising strategies from the research to increase recruitment success, and tools to use to implement the strategy.

• Marketing Strategies
  
• Rural and Urban Recruitment Strategies
  
• Virtual/Social Networking Recruitment Opportunities

This section includes various resources and useful tools that are not included in the research based recruitment strategies section above. Providers will find useful tools and avenues for innovative thoughts and practices.

·         Other Marketing Resources

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